Fractional Content Marketing

Content that builds pipelines,
not just page views.

I help founders build marketing engines that compound — driving organic traffic, building authority via AI overviews, and generating leads without the agency overhead.

Work with me See the work →

Clients that trust me

Clients: TextBlaze, Plus, Workwize, Yieldify, NameHero, Leopard.fyi, Directive, Times of India, Strategy11

About Nirali

Marketing for founders
who need content to work

I'm a fractional marketer with 12 years of experience scaling content programs for global startups. I've built high-velocity content engines and managed international teams across AI, SaaS, ITAM, e-commerce, real estate, data analytics, semiconductors, manufacturing, web hosting, WordPress, ed-tech, and media.

I lead end-to-end content marketing strategy — from industry and competitor research to campaign planning, persona development, and managing content and social calendars. My work is hands-on, strategic, and built to scale without burning your budget.

Nirali Vasisht

Services

What I do

🧠

Marketing Strategy & Planning

  • Content strategy development
  • SEO research & keyword mapping
  • Competitor & industry analysis
✍️

Content Creation

  • Blog posts & long-form articles
  • Case studies & resource libraries
  • Visual & media assets
  • Internal AI playbooks & prompt guides
📅

Marketing Operations

  • Editorial calendar management
  • Vendor hiring & coordination
  • Content workflow optimization
  • SME interviews
🔊

Content Distribution

  • Email newsletters
  • Lead magnets & ebooks
  • LinkedIn ghostwriting
  • Social media campaigns
  • Influencer marketing management

Case Studies

Work that compounds

Text Blaze

Built a Scalable SEO Engine from Scratch

Designed the content strategy, topic clusters, and internal linking model. Managed the full content calendar across blog, social, and email — including a team of 15+ freelancers across 7 timezones. Ran monthly distribution experiments across Reddit, Pinterest, Quora, YouTube, and D2C webinars.

300+ daily lead conversions via blog content
Resource library scaled to 50+ live pages
NameHero

Built a Technical Content Pipeline That Ranks

Built and managed a high-volume content pipeline producing long-form technical articles. Translated complex concepts into approachable, high-ranking content. Created all media assets including GIFs, screenshots, and custom banners.

75+ blog posts ranking on page one of Google
22+ featured snippets for high-intent keywords
Self-sustaining content engine driving inbound traffic
Workwize

From 0 to 40 Blogs/Month with a Global Team

Built the editorial structure from scratch and scaled to 40 blog posts per month. Managed 4 writers and 2 designers. Built internal guides and playbooks to train writers and implement AI-guided briefing systems.

Ranked blogs for 50+ buyer keywords
Repeatable workflows for topic clustering and internal linking
Times of India

50+ Articles & AI Editorial Guidelines

Published 50+ digital stories covering TOISA sports awards and technology trends. Developed internal AI use policy and copy guidelines. Designed briefs for the client's influencer management campaign.

Improved speed-to-publish while maintaining journalistic standards
Editorial consistency frameworks adopted across the team

Now Available on Amazon

Content That Compounds

Content marketing has quietly filled the sales pipelines of software companies for over a decade. It was never a secret. It just never left the SaaS bubble. This book changes that.

  • ✓ Why 14 consistent posts beat one viral moment, every time
  • ✓ How niche content compounds into a marketing engine that works while you sleep
  • ✓ The exact approach SaaS founders have used for years to turn content into pipeline
  • ✓ How to build trust at scale without an agency, an ad budget, or a personal brand circus
Get the book on Amazon →
Content That Compounds · Nirali Vasisht
Content That Compounds by Nirali Vasisht

Testimonials

What clients say

"
Nirali independently led our marketing efforts with a strong focus on content marketing. She was instrumental in leading our content calendar, ensuring that our marketing initiatives were timely, relevant, and impactful. She is dedicated, reliable, and always willing to go the extra mile.
Dan Barak CEO, Text Blaze
"
Nirali has been a very valuable partner in our content marketing efforts. The content is very polished by the time it's delivered, optimized for SEO and easy to track progress. We hope to work with Nirali for many more months and years to come.
John Kirkpatrick COO, NameHero
"
We were very happy with how quickly Nirali owned the whole project, managing multiple freelancers and bringing our content to the next level. Can highly recommend working with her.
André Stoorvagel Head of Marketing, Workwize

Let's talk

Ready to build content that compounds?

I work with a small number of clients at a time so I can be hands-on with strategy and execution. If you're an early-stage startup or small business ready to take content seriously, reach out.

Get in touch LinkedIn →